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A wall is written on it “narcissistic culture toxic”

Understanding the Success of Narcissists in Business

Leave a Comment / Business / Ilham Laraba

Why do narcissistic people excel in business despite their controversial and manipulative behaviors? Narcissism is a personality trait characterized by bragging, self-importance, and a constant need for admiration. While these traits can be toxic in personal relationships, they may be surprisingly an advantage in the world of business. Let’s explore how the narcissistic mindset can […]

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Business

Illustration showing audience segmentation.

6 Ways To Use Audience Segmentation To Boost Revenue

Leave a Comment / Business / Ilham Laraba

When it comes to marketing, one size does not fit all. To be successful, you need to segment your audience and use it to build your strategies. Otherwise, you run the risk of turning them off completely. Audience segmentation is a critical component of any effective marketing strategy. It is often used to target specific

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Business

Are You Using QR Codes Enough? [Checklist]

Leave a Comment / Business / Ilham Laraba

In 2021, Bilibili, a popular Chinese video streaming company, ran a viral campaign to celebrate a game’s anniversary. The brand created scannable QR codes on the sky. The QR codes, when scanned, redirect people to the game download page. This marketing strategy not only resulted in game downloads and installations. But it also went viral

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Business