Instagram is just as effective for small businesses as it is for large ones when it comes to social media marketing.
It is noteworthy that among other platforms, Instagram generates the maximum return on investment (ROI), as reported by 1 in 4 marketers.
Therefore, you must continue investing time and resources in developing a strong Instagram presence. And your Instagram strategy is what sets you apart from competition and helps you stand out in a crowded market.
Now, let’s get ready to be inspired by the stories of three best small business accounts on Instagram that have leveraged Instagram effectively to achieve remarkable success.
Reminder on how to grow your business on Instagram
Social media platforms such as Instagram offer small businesses the chance to engage with their target audience on a personal level and display their products or services attractively.
Here are some key tips to maximize the potential of this effective marketing tool and grow your business on Instagram:
- Optimize your profile: Your Instagram profile is like your virtual business card on the platform. Ensure your profile picture is clear and professional, craft a bio that highlights your brand’s unique value proposition, and add a link to your website or landing page.
- Produce top-notch content: Invest in developing top-notch, captivating images and videos that match your brand’s style. Utilize editing tools and filters to elevate your content and give it a unique edge.
- Create captivating captions: Captions are essential for grabbing your audience’s interest and boosting interaction. Craft engaging narratives, prompt inquiries, or offer insightful perspectives in your captions. Remember to incorporate appropriate hashtags and keywords to broaden your organic reach.
- Utilize user-generated content: User-generated content (UGC) is a potent method to display your brand’s authenticity and establish trust with your audience. Inspire your audience to generate and post content showcasing your offerings by using branded hashtags or hosting competitions.
- Engage with your audience: Cultivating authentic relationships with your followers is essential for expanding your business on Instagram. Ensure to reply quickly to comments, engage with posts from relevant accounts, and actively join conversations in your field.
- Use Instagram Stories: Instagram Stories provide a fantastic opportunity to connect with your audience in a more relaxed and genuine manner. Offer exclusive content, provide previews of upcoming products or services, and engage in polls and Q&A sessions to encourage engagement.
- Partner with influencers: Collaborating with influencers can significantly enhance your brand’s visibility and reputation. Find influencers in your industry who share your brand’s values and team up for sponsored content or giveaways to reach their dedicated followers.
These tips can help you establish a powerful presence on Instagram and boost growth for your small business.
Now, let’s explore three successful small businesses on Instagram.
3 best small business accounts on Instagram
These businesses prove that size doesn’t matter when it comes to Instagram success.
1. @sereneartisans: Storytelling
@sereneartisans is a small business that specializes in creating handcrafted leather bags.
The business owner uses her Instagram profile to showcase her unique products, creative process, and behind-the-scenes glimpses into her studio. And, of course, she adds her unique touch to make a lasting impression.
Before discussing her technique, let’s take a quick look at the optimization aspect of her profile.
- She only posts reels
- She posts every day
- She consistently uses the same tone/voice and background music in her posts
- She uses a storytelling technique that has made her unique
You can also see her Instagram analytics in the next snapshot.
It’s good to mention that Instagram posts typically get 0.65% engagement. In comparison, this profile is excellent.
@sereneartisans uses a storytelling approach that highlights the artistry and individual attention given to each handmade bag. This attention to detail has aided in creating a distinctive brand identity and fostering a sense of community among her followers.
Furthermore, she shares informative details about her bag designs and business practices in every story, educating her followers and keeping them informed. One of her stories can be found in the posts that follow.
Furthermore, fans, relatives, and friends are constant characters in her stories. Here is an example.
Finally, @sereneartisans’s Instagram captions are thoughtfully crafted, which helps her connect with her audience more effectively. Her captions include advice and thoughtful insights, which assist viewers in making better decisions.
Moreover, @sereneartisans frequently uses captions to engage with her audience, by asking questions, providing suggestions, and encouraging participation and discourse. Here is an example.
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Also, she guides potential customers on how to purchase her custom bags, fostering a sense of community and connection among followers and building a loyal fan base.
2. @mariapalaria: Let people see you in action
@mariapalaria is a talented creator recognized for her mastery of designing and crafting unique custom hats. Her unique approach and attention to detail have helped her create a loyal following on Instagram.
Here is a screenshot from her profile. The profile is optimized with a detailed bio, professional image, and cohesive appearance.
Mariapalaria has found a unique approach to establishing her presence in the Instagram marketing field.
So, what makes her Instagram approach unique?
Let’s first examine the optimization aspect of her profile before delving into her technique.
- She exclusively shares reels daily
- She follows music trends
- She sticks to just 3 hashtags in her posts.
Check out her Instagram analytics in the following snapshot.
Most of @mariapalaria’s Instagram posts showcase her creative process, from blocking hats to selecting materials and adding finishing touches to each hat.
Her engaging captions and behind-the-scenes stories provide her followers with a glimpse into the passion and dedication she puts into her work.
Here is an example of her posts.
Additionally, Maria shares her collaboration and shooting process, providing followers with a behind-the-scenes look at her photo shoots and how she captures the ideal shot to highlight her hats.
This added layer of content allows her audience to feel even more connected to her brand and the effort she puts into each piece. It has also contributed significantly to her growing success in the industry.
3. @jacksews: Take the risk
@jacksews is an expert in sewing, recycling, and customizing hoodies. The aesthetic of his account is cohesive and focused on sustainable fashion. Jack’s process reels inspire followers to get creative with their clothing and reduce waste in the fashion industry.
Check out this screenshot from his profile. The profile bio includes a quote, his personal profile, and a call to action.
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In addition, his Instagram practices are summarized here:
- He shares photographs and reels in equal measure every day.
- He doesn’t follow music trends.
Also, you can see his Instagram analytics in this screenshot.
Jack Sews has established a strong brand identity and a clear niche in the sewing industry. He incorporates unconventional fabric pieces, such as blankets, into his designs to create one-of-a-kind, eclectic styles that set him apart from other designers.
The Instagram post below is an excellent illustration of his working style.
It’s easy to imagine the risk he took when he first started. Who would buy a hoodie mixed with a blanket?
However, his bold creativity paid off as customers appreciated the unique and innovative designs he offered.
Jack’s unique approach to design has garnered attention from both fashion enthusiasts and industry professionals. For instance, there is a rapper who purchased and appreciated Jack’s style.
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His ability to repurpose unconventional materials showcases his talent and originality in fashion.
In closing
Instagram’s user base is constantly growing, providing small businesses with a large and ever-expanding audience.
This article offers insights and examples that can inspire and motivate small businesses to improve their presence on Instagram.
By implementing unique strategies, these businesses have managed to stand out in the crowded social media landscape, attract a large and engaged following, and ultimately succeed on Instagram.
Therefore, use storytelling, showcase your process, and take risks to achieve success on Instagram.
Good luck!
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